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User experience design for the global launch of the Jaguar XKR-S. The launch was live-streamed from the Geneva Motor Show, followed by social media and eCRM campaigns, an interactive test-drive experience and interactive content across all Jaguar market websites.Advertising, Information Architecture2012 -
Information architecture & visual design for the 2011 Jaguar Global Configurator, built to service 20+ international markets.User Interface Design, Information Architecture, Web Design2012 -
For the launch of the XKR-S, Jaguar's fastest ever production sports car, Euro RSCG Luxe created an immersive test drive experience. Visitors were able to take a virtual lap of the Autodromo Internacional Algarve race track in Portugal with Jaguar's chief engineer, Mike Cross.User Interface Design2012 -
The website was designed to repurpose content from the global desktop website to minimise authoring overheads, and included geo-located dealer services and emergency breakdown assistance functionality, in addition to product information for all Jaguar models.Interaction Design, Information Architecture, Web Design2012 -
Restructuring the IA and re-designing product sections in Jaguar.com across 20+ international markets for the launch of three new models for 2012.Information Architecture, Web Design2012 -
Built around the campaign concept of “Quality Time”, the App collates content of interest to the target audience from across the web, and packages it beautifully for iPad.Information Architecture, Interaction Design2012 -
User experience design for the launch of the Jaguar C-X75 concept car. The launch was live-streamed from the Paris Motor Show on Facebook and the launch included social media and global website strategy.Advertising, Information Architecture2012 -
User experience design of the Peugeot 308 "Express Your Character" competition, where people were invited to submit their photos to win a person photo shoot in Paris with Xavier Lambours. The winners were voted on via Facebook in 11 countries.Advertising, Information Architecture2012 -
Euro RSCG Luxe is the luxury division of the global advertising group Euro RSCG. With offices in 7 countries around the world, clients include Lacoste, Louis Vuitton, Issey Miyake and Jaguar amongst others.Web Design, Information Architecture2012
