Zac Best

Content and commerce are aligning in the digital world. The combination of the rise of “mega-systems” like Google, Amazon and Facebook, traditional publishers looking for new revenue streams, and the value-driven, aspirational youth market in the age of austerity who are immune to advertising are turning publishers into retailers and vice versa.   Retailers Amazon, [...]

Last week I attended the Retail Futures Forum 2013 – a briefing on future trends in the retail industry, hosted by the trend forecasting agency The Future Laboratory in their converted Georgian townhouse in Shoreditch. The day included interviews with Farfetch COO Andrew Robb, Selfridges creative director Allanah Weston and Google UK Sales Director Peter [...]

Gamification shows no signs of disappearing from the worlds of marketing or technology. Over the past few years agencies, brands and designers have been looking for ways to implement game mechanics into their products or campaigns with the aim of improving engagement or prompting behavioural change. However, it’s rarely implemented well – often thrown in [...]